Topic · Process
Everything we've written on Process. 6 posts.
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Swift and Kotlin or one React Native codebase? The decision rules that hold up after the build, not the ones that win the pitch.
A realistic week-by-week breakdown from kickoff to App Store, and the five things that actually cause overruns.
Which platform to launch on, decided by your users, your market and your revenue model rather than by preference.
Signing, TestFlight, privacy labels, review times and what to do when it comes back rejected — start to finish.
The difference between an MVP, a prototype and a demo — and how to cut scope without cutting the things that matter.
What to ask, which answers should worry you, and the contract terms that decide whether you own what you paid for.
Send the rough version. A senior engineer reads every brief and replies within one business day.