Blog
Platform decisions, store review, cost and timelines — written for the people paying for the app, not for other engineers.
Topics
Swift and Kotlin or one React Native codebase? The decision rules that hold up after the build, not the ones that win the pitch.
Where SwiftUI is now the default, where UIKit still wins, and how to mix them in one codebase without regretting it.
A realistic week-by-week breakdown from kickoff to App Store, and the five things that actually cause overruns.
Which platform to launch on, decided by your users, your market and your revenue model rather than by preference.
Signing, TestFlight, privacy labels, review times and what to do when it comes back rejected — start to finish.
The guidelines that actually catch people — 2.1, 4.3, 5.1.1 — what triggers each, and how to write the response.
The difference between an MVP, a prototype and a demo — and how to cut scope without cutting the things that matter.
What to ask, which answers should worry you, and the contract terms that decide whether you own what you paid for.
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