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Ainchorby Cognitain

Case study

NewsBook by Shubhankar Mishra

Shubhankar Mishra is a journalist followed by more than 50 million people across YouTube, Instagram, Facebook and X/Twitter. After anchoring at India News, Zee, TV9 Bharatvarsh and Aaj Tak, he launched the independent digital platforms NewsBook and CricketBook in 2023, covering news, current affairs, sport and long-form podcast interviews.

53.8M+followers across platforms
11accounts in one dashboard
4platforms connected

Public follower counts checked Sept 2026.

A closer look at the work
The actual analytics workspace, showing account performance and collection health using synthetic sample data.
The actual mobile overview, showing the same synthetic sample workspace.
Actual interface. Sample workspace. View full screenshot ↗All figures and example content shown here are synthetic, not client results.

01The challenge

Eleven accounts across YouTube, Instagram, Facebook and X/Twitter, thousands of videos and a newsroom-sized team. Performance data lived in separate platform dashboards, so answering simple questions (what worked today, which channel is slowing, which format travels) meant hours of manual collection.

Public follower counts · checked Sept 2026
AccountPlatformFollowers
Shubhankar Mishra@theshubhankarmishraInstagram18M
NewsBook By Shubhankar@newsbookofficialpageInstagram2M
CricketBook By Shubhankar@cricketbookpageInstagram225K
Shubhankar MishrashubhankarMishraaFacebook15.4M
NewsBookTheNewsbookOfficialFacebook3.8M
Shubhankar Mishra@shubhankarmishraofficialYouTube9M
NewsBook@NewsBookofficialYouTube2.3M
Unplugged Shubhankar@unpluggedshubhankarYouTube2.2M
CricketBook By Shubhankar@CricketBookOfficialYouTube473K
Shubhankar Mishra@shubhankrmishraX/Twitter444.5K
NewsBook@NewsBookMediaX/Twitter1K

02What we built

Multi-channel dashboard
Every YouTube channel, Instagram handle and Facebook page in one live view, per channel, per platform and combined.
Automated reports
Daily and weekly performance reports delivered to the team and management without anyone compiling them.
Custom rules & alerts
Rules that watch every channel and flag breakout videos and sudden drops the moment they happen.
Content & team analytics
Which formats, topics and shows perform best across platforms, so the team knows where to put its effort.

NewsBook and CricketBook are brands of Shubhankar Mishra. Follower counts are public figures from each platform and change daily.

Running many channels too?

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